AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps on iOS in South America - Q1 2025
Explore the performance of the leading consumer finance apps on iOS in South America during Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the performance of the top consumer finance applications on the iOS platform in South America showcased diverse trends in downloads, revenue, and user engagement.
Mobills - Budget Planner from Toro Investimentos Ltda. saw a fluctuating trend in weekly revenue, peaking at approximately $30.5K in early January before declining to around $14.6K by the end of March. Downloads also varied, starting strong at 17K and dipping to a low of 7.3K mid-quarter, before recovering to 11.6K. The app maintained a significant number of active users, starting at 329K and ending the quarter with 264K.
Splitwise experienced a consistent decline in revenue, beginning at $11.5K and settling at $8.4K. Downloads showed a similar pattern, starting at 32K and dropping to 4.8K. However, active users displayed resilience, with numbers fluctuating between 282K and 213K.
Organizze Budget Planner presented a mixed performance. Revenue peaked at $11.1K in late January, then decreased to $2.5K by the end of March. Downloads and active users showed stability, with downloads reaching a high of 2.3K in late February, while active users remained around 66K.
Minhas Economias had modest revenue, peaking at $2.1K in early January and decreasing to $986 by the end of the quarter. Downloads were relatively low, peaking at 1.5K, and active users ranged between 70K to 86K, showing a slight upward trend towards the quarter's end.
Expense Tracker - MonAi showed a decline in revenue from $2.6K to $1.1K across the quarter. Downloads started high at 17K, dropping to 1.4K by March's end. Unfortunately, active user data was not available.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic landscape of consumer finance apps in South America. For more detailed analytics and trends, visit Sensor Tower.